Bicycle tourism is a fast-growing market segment, and more and more accommodations facilities are equipping themselves to better welcome travelers on two wheels. Offering tailored services to this category of tourists is not only a strategic choice to stand out from the competition, but also an opportunity to improve the guest experience and make it unforgettable.
For many accommodations facilities, completely rethinking rooms to adapt them to the needs of bicycle tourists can be a complex challenge. Active Corner was created precisely to offer a practical and functional solution, without the need for invasive intervention. A compact modular system designed to integrate the bicycle and accessories directly into the room, ensuring order and security, all enclosed in an attractive, minimalist design.
Table of contents
- Cycle tourism: a booming sector
- The needs of the modern cycle tourist
- Active Corner: what it is and how it works
- Benefits for accommodation facilities
- Active Corner for private users
- Active Corner for bicycle shops
Cycle tourism: a booming sector
Cycle tourism is one of the fastest growing forms of sustainable tourism. The data speak clearly: in 2024 alone, sports tourism had a 15 % increase over the previous year. (source: isnart.it)
A continuously growing trend that brings millions of travelers each year to choose cycling to explore new destinations, generating a positive economic impact for hotels, B&Bs and equipped accommodations.
A phenomenon that has also spread to Italy: thanks to the diverse landscapes, the favorable climate and the presence of increasingly developed and cutting-edge bicycle routes, Italy has become an ideal destination for bicycle lovers.
For accommodations, this is an opportunity not to be missed, especially during the Milano Cortina 2026 Olympics, which will bring sports tourists and visitors from all over the world. Investing in bike-friendly solutions means not only attracting new guests, but also building their loyalty by offering services customized to their needs.
The needs of the modern cycle tourist
The cyclotourist is not just a traveler, but a true explorer on two wheels. As such, he seeks facilities capable of accommodating him in the best possible way, along with his inseparable bike. His needs go far beyond a simple sleeping space: every detail must be designed to ensure practicality, safety and comfort.
Here's what a bike tourist looks for when he chooses an accommodation facility as a foothold for his active vacation:
- A secure space for their bike: A bike is a valuable asset, and leaving it unattended, perhaps in a shared storage facility, can pose a risk. That is why having the option of storing it directly in their room is the best choice for them.
- A space in which to store all accessories: Although they aim for essentiality during their vacation, the bicycle tourist carries more than just a bicycle: helmets, technical shoes, backpacks and sportswear require adequate space to be stored in an orderly and easily accessible way.
Active Corner is the perfect solution to meet these needs, offering a compact, functional, and aesthetically curated system that can transform any space into a bike-friendly environment without compromising its design.
- A personalized experience: More and more bike tourists are choosing facilities that offer customized services, such as corners dedicated to bike maintenance, repair kits, maps of bike routes, and even advice on local routes and events. Another plus they particularly like is the possibility of having a healthy menu with protein snacks.
Active Corner: what it is and how it works
Active Corner is the ideal solution for transforming any room into a personal bike room without the need for complex structural work. It can be placed inside hotel rooms to provide a personalized space where bikes and equipment can be safely stored, or it can be placed inside the bike room so as to create compartments dedicated to each guest, where everything can be kept in order.
Thanks to its compact and essential design, it makes it possible to optimize space, guaranteeing a functional and safe accommodation, while its refined and contemporary aesthetics are perfectly in line with the standards of modern hospitality facilities.
Active Corner is made entirely of metal for robust, sustainable and easy-to-clean furniture. The structure is, in addition, finished with powder coating that ensures its high resistance to scratches and abrasions.
The technical compartment is equipped with specific supports for optimal organization and storage of sports equipment and its accessories and is complete with:
- Vertical bike stand: A space-saving system that allows you to hang your bike, avoiding clutter and improving room organization. The stand is designed to fit different types of bicycles, providing stability and protection.
- Integrated storage compartments: Dedicated spaces for neatly storing helmets, technical shoes, backpacks and other accessories, allowing the cyclist to have everything at hand.
To complete the range of accessories provided, we find an electric compartment complete with schuko outlet and USB AC charger so you can recharge everything you need for your next excursion.
Active Corner comes in a DIY kit, complete with special assembly instructions and is available in white, but on request it can also be purchased in other colors. In addition to the module with classic metal shelves, there is also a version with a hanging compartment where you can store the sportswear you want to have on hand immediately.
With Active Corner, any accommodation facility can stand out in the cycling tourism market, offering a personalized experience and transforming its offerings into a true landmark for cycling enthusiasts.
Benefits for accommodation facilities
Integrating an Active Corner into rooms dedicated to bicycle tourists is a strategic investment for hotels, B&Bs, bike hotels and other accommodations. In addition to improving the guest experience, this solution allows them to optimize space and make their offerings more attractive to a fast-growing market.Here are the main benefits:
- Differentiation from competitors:
Bicycle tourism is constantly expanding, and two-wheeled travelers are increasingly seeking out equipped facilities. Being bike-friendly means standing out from the competition, positioning the hotel or B&B as an ideal destination for this type of tourism. An Active Corner within the rooms or a bike room represents a plus that can make all the difference in the choice of facility.
- Increased bookings
Hotels that offer services specifically for bike tourists experience increased demand. Being able to safely store a bicycle in the room is an added value that builds guest loyalty and encourages positive word-of-mouth.
- Space optimization and maximum functionality
The Active Corner is designed to maintain order and cleanliness in the room, preventing bikes from resting haphazardly against walls or taking up space unnecessarily. Guests will have everything they need well organized thanks to the helmet, shoe and technical accessory holders, without compromising the comfort of the room.
- Sustainability and innovation
Encouraging bicycle tourism means promoting a more responsible and eco-friendly travel model. Facilities that invest in bike-friendly solutions not only intercept a growing market, but also contribute to the spread of a sustainable lifestyle, in line with current trends in conscious tourism.
- Increased perceived value
Facilities that offer tailor-made services can justify higher rates, as they provide a higher quality, personalized stay experience. This leads to higher profitability in the long run.
- No need for invasive renovations
Unlike other interventions to make a facility bike-friendly, Active Corner requires no structural work and can be quickly installed in any room or bike room, with the ability to remove or move it as needed.
But that's not all... Active Room is not only suitable for hospitality facilities, but can also become the perfect addition to the furniture for residential or bike stores.
Active Corner for private users
A cycling enthusiast particularly cares about the proper maintenance of his bike even at home, but often due to limited space, they are forced to store it in a corner of the garage, risking ruining it. Not to mention all the accessories such as shoes, helmet, and technical clothing that he finds himself placing scattered in different rooms. With Active Corner, you can store everything you need for two-wheeled excursions safely and neatly.In addition, its modern style fits perfectly into any home environment, transforming the bicycle into a true design element. Whether placed in an entryway, living room, or garage, Active Corner is not only a functional solution, but also a piece of furniture that enhances the living space.
Active Corner for bicycle shops
Specialist cycling stores can integrate this system to display bicycles in an innovative and functional way, optimizing space and enhancing the customer experience.Thanks to the compact and organized design, Active Corner allows the models on display to be enhanced without taking up excessive space in the store, ensuring order and a clear arrangement of accessories. Holders for helmets, shoes, and technical components make it possible to create a dedicated area where customers can view the entire product range at a glance.
In addition, stores can also use Active Corner to offer a temporary storage service for their customers, such as for those who leave their bikes in maintenance or for those who want a secure area to store their equipment while shopping. This type of service increases the store's perceived value and improves customer loyalty.
Finally, for bicycle retailers interested in new business opportunities, Active Corner can be offered as a furniture solution for private customers, providing an innovative product that allows them to integrate their bikes into their homes without compromising on style and practicality.
Conclusion
Cycle tourism is a constantly growing phenomenon and, with it, the need for innovative solutions to meet the needs of those who travel on two wheels. Active Corner fits perfectly into this scenario, offering a concrete and versatile answer for hotels, B&Bs, bike hotels, bike stores and individuals, transforming any space into an organized and functional area.
For more information on Active Corner and how to integrate it into your spaces, contact us: our team is available to help you find the perfect solution for your facility, store or home.
