In recent years, sports tourism in Italy has been experiencing exponential growth: in 2024 alone, the increase was as much as 15 percent over the previous year.
It is enough to scroll through social networks to realize this: the rediscovery of cycle tourism, in its various forms, in different and increasingly broader segments of the public, the “evergreen” popularity of running, trekking, hiking and fitness among people of all generations is literally depopulating.
Sports tourism accounts for 10 percent of the world tourism industry, generating a business of 9 billion euros annually. (sources: dolomeet.com, isnart.it)
One among them is experiencing tremendous growth: bicycle tourism.
In this article we are going to take a closer look at the trend of cycle tourism in Italy and the needs of this type of tourist.
Table of contents
- Cyclotourism in Italy: a growing trend
- Who is the cyclotourist and what are their needs
- Active Room: the perfect solution for the cyclotourist
- The advantages of an Active Room in your accommodation facility
Cycle tourism in Italy: a growing trend
In recent years, cycle tourism has experienced exponential growth in Italy, turning into one of the most popular forms of sustainable tourism. Our country, thanks to the variety of landscapes, favorable climate and the presence of increasingly developed bicycle routes, has become an ideal destination.
According to the most recent data, cycling tourism generates billions of euros annually, attracting both local enthusiasts and foreign tourists eager to explore Italy's beauty on two wheels.
This is an important opportunity for our tourism sector, especially for accommodation facilities, which, if they know how to adapt their hospitality proposal for this type of guest today, will enjoy economic benefits with structural development in the long run.
Who is the cyclotourist and what are their needs
The cyclotourist is between the ages of 25 and 45, with a good spending capacity and a great passion for physical activity. He is always looking for new challenges, authentic experiences and adventures, preferring local destinations that offer a variety of outdoor sports.
He loves to experiment and constantly challenge himself. He is sustainability and environmentally conscious, so he tends to choose eco-friendly accommodations and is willing to pay more to reduce his environmental impact.
He is very active on social media, using platforms such as Instagram and Facebook to share his experiences and inspire other sports enthusiasts. He is very informed and organizes his trips mainly through the web, consulting reviews and specialized forums.
He travels in pairs or small groups of friends and tends to return to favorite destinations to practice his sports
Bicycle tourists look for accommodations that understand and meet their specific needs: safe spaces to store their bikes, maintenance services, areas to wash and dry their equipment, and a customized welcome. This is precisely why bike-friendly facilities are increasingly sought after and appreciated.
Although accommodations often have a dedicated room for bike storage, one of the most popular requests from bicycle tourists is to be able to bring their bikes to their rooms.
The reasons for this request are many.
First of all, it is a matter of safety. Knowing that the bike is safe, under their control, gives them a feeling of peace of mind; also, avoiding the risk of theft or damage that could happen by leaving it in common spaces or outside.
Having the bike in the room means being able to prepare and control it at any time.
They can leave early in the morning without disturbing other guests and return late without having the worry of opening hours of any storage facilities.
Keeping the bike in the room is the perfect choice for them, making their sports vacation even more enjoyable and tailored to their needs.
Active Room: the perfect solution for the bicycle tourist
To meet these needs, the Active Room was born, an innovative solution designed for accommodations that want to offer an ideal welcome to cycloturists. A space designed specifically to integrate the presence of the bicycle within the hotel room, ensuring practicality, safety and comfort.
The modular design allows spaces to be organized efficiently, including supports for hanging bikes, compartments for storing helmets, shoes and accessories, as well as areas dedicated to technical clothing. All with a modern, eye-catching aesthetic that fits perfectly with the interiors of the most exclusive facilities.
In addition to dedicated bike accessories, the facility is complete with an electrified compartment where you can recharge everything you need for two-wheeled excursions, convenient drawers for storing your clothing and a compartment dedicated to recycling.
In addition, Active Room represents the ultimate space saver: with a depth of only 48 cm, it offers a foldaway bed and table, optimizing every inch without sacrificing comfort and functionality. Perfect for any environment!
The structure is made entirely of metal for sturdy, sustainable furniture that is quick to clean. You can also embellish Active Room with reclaimed wood or clay finishes, textures available primarily for the shelves and backs of the sports compartment.
An additional strength that Active Room offers is its interchangeability, perfect for adapting to any season. In winter, you can favor spaces to house skis and snow gear, while in summer, you can transform rooms to accommodate bicycles and summer sports equipment. This flexibility allows you to optimize the use of space and always offer the ideal solution to your guests, so you can differentiate your tourism offerings according to seasonality.
The advantages of an Active Room in your accommodation facility
Deciding to include an Active Room in your accommodation allows you to tap into a growing slice of the market, offering bike tourists a service that meets their exact needs. Here are some of the main benefits for hotels, B&Bs, bikehotels, hostels and vacation rentals:- Offer differentiation: Active Room will allow you to stand out from the competition by offering a unique and specialized service.
- Increased bookings: Cycle tourism is booming and bike-friendly facilities are increasingly sought after; offering a service tailored to this type of tourist will allow you to increase bookings.
- Increased customer satisfaction: Offering a customized solution means improving the guest experience and increasing positive reviews. In fact, you need to know that cycle tourists rely heavily on the opinion of their companions and play a lot on word-of-mouth; therefore, if a cycle tourist enjoyed his stay with you, he will definitely recommend you to his friends.
- Sustainability and responsible tourism: With this type of offer you can encourage sustainable mobility by promoting greener and more conscious tourism. Letting people know that your facility is attentive to these issues is very important to cycloturists!
Conclusions
If you want to turn your facility into a benchmark for cyclotourism, the Active Room is the right choice. Investing in dedicated services for cycle tourists is not only a winning strategy, but an opportunity to enhance sustainable tourism and improve the guest experience, making it unforgettable.
Today more than ever, travelers are looking for personalized experiences and facilities that can accommodate their passions. The Active Room is not only an added value for your hotel or B&B, but a true statement of intent: to offer guests the ultimate in comfort, convenience, and safety.
If you would like to learn more about how to integrate an Active Room into your accommodation, please contact us without obligation! Our team will be happy to provide you with all the necessary information and help you find the solution that best suits your needs.
